GKM RESEARCH
Methodology overview

Our methodology, laid out in full.
The barrier is not knowing. It is executing.

Nine sections, from measuring buyer intent to turning error into next-round precision. Pick a section on the left.

① Search Intent Analysis

Buyers look for you in three stages

AwarenessComparisonInquiry InformationalComparativeTransactional
Awareness

“How do I solve this problem?”

Metric: informational interception rate

Comparison

“What are the options, and which is better?”

Metric: comparative interception rate

Inquiry

“Specs, pricing, how to buy”

Metric: transactional interception rate

Most company websites are empty across all three stages, and they do not know it, because no one has ever measured them. We measure first, fill whichever stage is missing, and every word we write can be traced back to why.

Next step

You have seen the methodology; now look at your own numbers

A 30-minute online meeting, testing engine by engine whether you are being cited today.

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